Cat Facts was a sticker I designed as part of an attempt to test the effectiveness of sticker marketing campaigns in cities around the US.

With a simple offer of “free cat facts” and a number to text (served by a Twilio function which automatically replies with a random cat fact), I then shared printed stickers with friends who placed them all over Austin, TX and several other US cities.

It still receives (and replies with a cat fact) several text messages every day – despite the stickers being printed and placed almost 2 years ago! That brings me joy 🙂